We provide unparalleled customer insight for gyms
Who do your products and services most resonate with, where can you find more of these individuals in your area – and how many more – and what can you say to interest them?
Our market-leading customer profiling addresses these business-critical questions and more.
Taking your member data and overlaying the UK’s premium demographic profiling system – Mosaic from Experian – we show you which types of consumer your facility appeals to, and how well you’ve penetrated the relevant audiences in a realistic catchment area.
We also provide detailed information about your key audiences – behaviours and lifestyles, life stages, income and more – to turn them from numbers into human beings you can have a conversation with.
This enables you to:
Precisely target your marketing
Fine-tune your messaging
Maximise the impact of your investment
Accelerate your growth
Everything starts with your member data, mapping where your customers live in relation to your facility and identifying your member hotspots – the areas that already deliver a large proportion of your members, and where you’re most likely to find even more.
We then calculate the drive time and distance customers travel to your facility and define a realistic core catchment. You’d be surprised how many clubs over-estimate how far people are willing to travel, and thus waste marketing budget in areas of low potential return.
Cutting the data to look only at members who live in your catchment, we use Mosaic to build detailed member and catchment profiles. We establish your most valuable demographic groups and types, and provide detailed information on each to help shape your marketing campaigns.
Comparing the demographic profile of your customers to the catchment population at large provides an understanding of how well your facility is penetrating the local area – and for which Mosaic segments it performs better, so you can focus your efforts moving forward.
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For more information, please email natalie@leisuredb.com