We accurately predict the potential of any UK gym

You might have found what feels like the perfect site for your new facility – but is it really? Will you attract enough members to make it a viable business? Should you go ahead?

Alternatively, you might be operating an existing facility and feel you already have as many members as you’re realistically going to get – but is that assumption correct?

Leisure DB’s latent demand reports provide the answers, accurately predicting the latent demand for your site based on the specifics of your offering, comparable data from 7,000 UK fitness sites, profiles of millions of members, 450+ Mosaic data variables and 20+ years of experience.

We’ll even tell you which demographic types will give you the numbers you want, and where you’ll find these individuals.

This enables you to:

  • Make informed decisions about pressing ‘go’ on a new site

  • Maximise membership at a new or existing gym

Additionally, where existing sites face new local competition, we can identify at-risk members to enable targeted retention interventions.

 

We use our proprietary model to create a realistic catchment, then factor in competition and demographics, your offering, consumer behaviour and comparable site data for the most accurate, robust estimation of potential membership at any gym site in the UK. We’ll tell you the total number of members achievable – your site’s latent demand – as well as the population groups they’ll come from and where they live.

 

Want to know who lives and works in your core catchment? Demographic analysis quantifies and describes the types of people living and working in the area, deep diving into those most likely to be your customers. Included in all latent demand reports, these rich insights into potential markets and target opportunities support strategic decision-making in everything from product to pricing to promotion.

 

Competitive mapping highlights and maps all open and planned fitness facilities within an agreed geographical area, providing an overview of the competitive threat, and is included as standard in all latent demand reports. This allows informed decisions to be made on the location of a planned facility, and existing sites to identify and maximise opportunities for competitive advantage. 

 

Has a new club opened down the road? Which of your members are at risk? We can quantify and identify the threat. Overlaying Mosaic onto your member database, we’ll tell you which members are most likely to leave based on their home location and demographic profile – so you know exactly where to direct your interventions. Get in touch to find out more.

 

Our latent demand reports now include as standard a breakdown of the catchment by age band, gender and ethnicity. This is particularly useful for operators with products that appeal to specific groups, and aids strategic decision-making on membership offers and programming.

 

Read more about our latent demand reports, how they work, and why their calculations are so reliable.

 

For more information, please email natalie@leisuredb.com