BESPOKE MARKET INTELLIGENCE TO GROW YOUR BUSINESS

All good decisions are rooted in robust data. Through our Market Intelligence Service, we can provide that data.

Our database is unparalleled in its scope and accuracy, constantly updated and spanning hundreds of data points for 7,000+ gyms and 4,000+ pools across the UK.

The basis of our flagship industry reports, this database can also be interrogated to your brief, sliced and diced to…

  • Enhance your market insights

  • Answer your business-critical questions

  • Identify trends, challenges and opportunities

  • Inspire evolution and growth

The data we gather is handled sensitively and in adherence with our privacy agreements, but it nevertheless provides invaluable insight.

For more info, download our brochure or read it online.

As an operator, what trends are shaping your market locally and/or nationally? How do you benchmark against your competition? Where are the opportunities and could your product be stronger? What can you learn from the past to grow in the future? What, or who, should you be keeping an eye on?

As a supplier, can you pinpoint where, and with whom, your biggest opportunities lie? Where should you focus your marketing spend? How can you build better relationships with your prospects? Where will your USPs most strongly resonate? How might you tailor your products and services?

As an investor, do you know where growth is coming from? What has history taught us about products, locations, models? Is the opportunity in front of you likely to be a good investment?

As a consultant, do you have the data you need for your due diligence? Is the market primed and ready, saturated or previously disproven? Are you offering your clients the best possible advice?

As the leisure industry’s leading source of market intelligence, we do the hard work of data collection to enhance insights and inspire growth across every sector. With options to suit a variety of budgets, our Market Intelligence Service is the industry’s best-kept secret.

For more information and/or to discuss your requirements, please contact jamie@leisuredb.com or book an appointment for a no-obligation chat.


Throughout the year, our dedicated research team updates a vast number of detailed data fields for gyms and studios, swimming pools, sports halls, indoor tennis and squash courts across the UK. From member numbers and pricing to site contact details, ownership and management, technical facility details and many, many more, Leisure DB continuously monitors a vast number of detailed data fields to maintain the highest levels of data quality and accuracy.


Interrogate our database to your brief. With hundreds of data fields across thousands of locations, our database can be sliced and diced to answer your specific questions, from a small regional query to a full data download purchased for your own analysis. Please note, where reports include member numbers, these are provided in bands only.


Want to understand how the UK market has changed over time, the trends within specific segments and/or regions, the growth areas, the losers over time and the contributing factors? Leisure DB has historical fitness data going back to 2007 and swimming data to 2010. This can deliver powerful insights to help with due diligence and forecasting trends.


For more information, please email jamie@leisuredb.com.