UNPARALLELED CUSTOMER INSIGHT FOR GYMS

Leisure DB’s Member Insight Report delivers best-in-class customer profiling for gym operators.

In one easy-to-digest report, we tell you…

  • Who your products and services most strongly appeal to

  • How well you’ve penetrated these audiences in a realistic catchment

  • Where you can find more of these individuals in your area (and how may more)

Overlaying the UK’s premium demographic profiling system (Mosaic from Experian), we also provide detailed information about your key audiences – behaviours and lifestyles, life stages, income and more.

This unparalleled customer insight enables you to:

  • Precisely target your marketing

  • Fine-tune your messaging

  • Maximise your ROI

  • Accelerate your growth

EXPLORE OUR MEMBER INSIGHT REPORT

 

  • Member dot map + hotspots

  • Catchment area map

  • Mosaic member profile

  • Penetration and future potential

  • Marketing recommendations

 

TAKE ANOTHER STEP

A Leisure DB Site Analysis Report is the next step to maximising membership at your facility, looking beyond current penetration rates to predict potential future penetration rates for each Mosaic type. Find out more here.

If you have distinct customer databases within one site, we can also deliver Segmented Member Profiles to enhance your insights: looking specifically at swim school students, for example, or pay as you go vs those on memberships.

 For more information on any of our customer profiling or site analysis services, please email natalie@leisuredb.com