UNPARALLELED CUSTOMER INSIGHT FOR GYMS

Who do your products and services most resonate with, where can you find more of these individuals in your area – and how many more – and what can you say to interest them?

Our market-leading customer profiling addresses these business-critical questions and more, all wrapped up in one easy to digest Member Insight Report.

Taking your member data and overlaying the UK’s premium demographic profiling system – Mosaic from Experian – we show you which types of consumer your facility appeals to and how well you’ve penetrated the relevant audiences in a realistic catchment area.

We also provide detailed information about your key audiences – behaviours and lifestyles, life stages, income and more – to turn them from numbers into human beings you can have a conversation with.

 This enables you to:

  • Precisely target your marketing

  • Fine-tune your messaging

  • Maximise the impact of your investment

  • Accelerate your growth

EXPLORE OUR MEMBER INSIGHT REPORT

 

  • Member dot map + hotspots

  • Catchment area map

  • Mosaic member profile

  • Penetration and future potential

  • Marketing recommendations

 

HOW DOES IT WORK?

Everything starts with your member data, mapping where your existing customers live in relation to your facility. This allows us to identify your hotspots – the geographical areas that already deliver a large proportion of your members and that, for reasons ranging from travel time to demographics, are likely to be where you find even more. This is key in establishing your catchment area.

At present, 15.9% of the UK population are members of a gym. How do you compare in your key hotspots? Are there clear opportunities for growth? Using up-to-date population data, we reveal your current market penetration and quantify the number of untapped households in your hotspots – aka the prime target areas for your marketing.

Using the UK’s premium demographic profiling system –MOSAIC from Experian – we build a detailed profile of your current members. We establish your most valuable demographic groups and types; quantify the number of people with this profile in your catchment area; and provide insights and information about them so you can create relevant, effective marketing campaigns with a strong ROI.

How can you segment your marketing to reach the profiles that are most likely to become members of your gym? How should you structure digital campaigns to reach these different profiles and generate more membership sales? Our marketing recommendations help you target your hotspots and  move prospects along the journey to membership. 

 For more information, please email natalie@leisuredb.com