We accurately predict the potential of any UK gym

You might have found what feels like the perfect site for your new facility – but is it really? Will you attract enough members to make it a viable business? Should you go ahead?

Alternatively, you might be operating an existing facility and feel you already have as many members as you’re realistically going to get – but is that assumption correct?

Leisure DB’s Site Analysis Reports provide the answers, accurately predicting the latent demand for your site based on the specifics of your offering, comparable data from 7,000 UK fitness sites, profiles of millions of members, 450+ Mosaic data variables and 20+ years of experience.

We’ll even tell you which demographic types will give you the numbers you want, and where you’ll find these individuals.

This enables you to:

  • Make informed decisions about pressing ‘go’ on a new site

  • Maximise membership at a new or existing gym

EXPLORE OUR SITE ANALYSIS REPORT

We use our proprietary model to create a realistic catchment, then factor in competition and demographics, your offering, consumer behaviour and comparable site data for the most accurate, robust estimation of potential membership at any gym site in the UK.

We also tell you who your prospects are and where they live, providing rich demographic insights to shape your strategic decision-making in everything from product to pricing to promotion.

Demographic insights, including:

  • Mosaic map and report

  • Age and gender report

Competitive insights, including:

  • Competitor map – sites open and planned

  • Competitor analysis

Latent demand estimate

  • Total number of members achievable

  • The population groups they’ll come from

Calculating latent demand

In our blog, you’ll find an excellent explanation of how we calculate latent demand and why our forecasts are so reliable.

COMPETITION MAPS

Should you simply require a snapshot of your local competition, we can create a bespoke map that shows all competitive sites – both current and planned – within an agreed radius of your facility. It’s a great way to quickly visualise key challengers and potential new threats.

For more information, please email natalie@leisuredb.com