David Minton's 2020 vision for the fitness industry

The fitness industry doesn’t need a Tom, Dick, Harry or Hugh…it needs a Greta.

The “Greta Thunberg effect” is infectious; it’s one of the driving forces behind global climate strikes and carbon offsetting worldwide. Whilst climate action is a clear and unequivocal necessity, could all industries learn from the 16-year old?

Read More

Fitness cocktails and boutique cannibalisation

Fitness and technology expert David Minton shares insights from his latest report on the evolution of boutique fitness and explains how technology will help to power ‘Fitness 2.0’

What were the key findings from your recent report on boutique fitness?

Read More