Accurate data. Whatever your industry, it’s the key to targeting new business opportunities – and for suppliers to the health and fitness industry, there’s great news from Leisure DB.

Did you know it’s possible to purchase bespoke market intelligence from the UK’s most comprehensive database of fitness and leisure facilities?

Do you truly understand which types of consumer your fitness facility appeals to, and how well you’ve penetrated the relevant audiences in a realistic catchment area? Step forward Leisure DB’s member analysis reports...

Understanding who your members are and where they live – i.e. how far they’re travelling to reach your site – is a vital first step in achieving maximum bang for every marketing buck. 

FreeFlow, held on 5 September at London Aquatics Centre, provided a platform to explore the future of swimming and aquatics within the fitness and leisure sector. The event also had a strong emphasis on sustainability, technology, and inclusivity.

Co-hosted by Leisure DB, Hutchi, and Everyone Active, FreeFlow brought together the UK’s swimming and pool industry, showcasing discussions, presentations, and networking opportunities.

Leisure DB’s State of the UK Swimming Industry Report 2024, published on 1 August, shows that demand for swimming remains high, but there are fewer pools to meet that demand. 

The UK’s swimming pool stock continues to shrink, with the number of public and private facilities with pools decreasing by 2% in the 12 months to 31 March 2024. In total, there were 4,272 swimming pools on 31 March 2024 – compared to 4,351 the year before.

Leisure DB’s State of the UK Fitness Industry Report 2024 shows that the UK health and fitness industry is performing strongly in the aftermath of the pandemic. SportsNation looks at some of the highlights of the report, which this year has been made free to download for the very first time.

We are pleased to share the progress we have made since the relaunch of DoingOurBit last month to the NHS and Social Care providers.

We have already engaged with over 30 NHS Trusts including Manchester University NHS Foundation, Cardiff and Vale University Hospital and University Hospital Bristol and Weston, means we are well on our way to our target of 200 by Summer this year.

The State of the UK Swimming Industry Report 2023 isn’t just about data, says Leisure DB founder David Minton. It’s rich with interviews and insight.

Most people will be well aware of the perilous state of the UK’s swimming pool stock. If not, Google ‘swimming pool closures UK’ and you’ll be brought up to date with a rather depressing bang. But is it all bad news, or are there glimmers of hope and best practice from which we can all learn?

The language we speak influences the way we think – and the way people think about us. David Minton, founder of Leisure DB, offers his thoughts on how our sector must reinvent its language to better engage with consumers and government

Does the language we speak shape the way we think? This is a question often debated by linguists. My own perception, informed by regular visits to Japan, is that it absolutely does.

Behind every one of our latent demand calculations sits comparable data on 7,000 UK fitness sites, profiles of millions of members, 450+ Mosaic data variables and 20+ years of experience. It all comes together to provide highly accurate estimates. Here’s how it works.

More members and record market value, Leisure DB’s David Minton discusses this year’s State of the UK Fitness Industry Report.

The UK has slightly fewer gyms (0.9%) in 2023 than in 2022, but member numbers are up 3.9% and market value is the highest we’ve observed. These are some of the key findings from our State of the UK Fitness Industry Report 2023.

Through the EVOLVE movement, Leisure DB aims to catalyse conversation, collaboration and change across the UK’s physical activity sector. COO Heidi Blackburn speaks to Kate Cracknell.

What is EVOLVE?

EVOLVE is a movement for industry transformation that was conceived by Leisure DB and Pocket Rocket in 2021, with ActiveIQ, Willmott Dixon and Taylor Wessing also coming onboard as partners to help us launch it that same year.

We are super proud to announce that we have become a supporting partner of 'Doing Our Bit'! 

You may already be aware of the fantastic preventative health movement Doing Our Bit that began during lockdown to offer all NHS and Social Care staff free, on-demand fitness & wellness sessions, provided by fully qualified PTs and instructors.

The Escape Your Limits podcast, invited our very own David Minton, Founder of Leisure DB, and leading specialist in the leisure sector, to offer key market intelligence and analysis across the fitness industry.