Fitness sector suppliers, do you want to better target your new business efforts? We can help.
Accurate data. Whatever your industry, it’s the key to targeting new business opportunities – and for suppliers to the health and fitness industry, there’s great news from Leisure DB.
Did you know it’s possible to purchase bespoke market intelligence from the UK’s most comprehensive database of fitness and leisure facilities?
What database, you ask?
Every year, Leisure DB’s dedicated research team updates a vast number of detailed data fields on facilities across the UK, providing a comprehensive view of who’s delivering what to whom, at what price, under what management, supplied by which companies.
And it’s possible to interrogate this database to your brief, providing unparalleled data and insights to accurately target your new business development efforts.
We call it our Market Intelligence Service, and with reporting options to suit a variety of budgets, it’s the industry’s best-kept secret.
With over 7,000 public and private fitness facilities on our database – not to mention data that goes back over 20 years – we embrace everything from gyms and studios to swimming pools, sports halls, indoor tennis and squash courts.
We have a clear picture of equipment, membership software, facility mix, historical trends and more – and with the option to slice and dice all this data to your brief, we can deliver the insights you need to support key business decisions.
What does this mean in practice?
Let’s bring it all to life with an example: a children’s swim school provider we recently assisted in identifying local pools without a commercial swim school offering. Additional data provided included pool size, current usage and contact details of decision-makers.
It was everything the provider needed to make informed, targeted, solution-focused approaches rather than cold-call sales pitches.
This is gold dust data, the likes of which you might have thought you could only dream. However, while we of course handle all data sensitively and in adherence with our privacy agreements, this gold dust is indeed available for purchase. It’s a fantastic resource whether you supply equipment, software, training, marketing or other services – the key to developing new, market share-boosting opportunities.
Bespoke intelligence?
The whole point of our Market Intelligence Service is that it’s bespoke to your brief. Armed with an understanding of your business and your requirements, we compile all and only relevant data from our extensive facility records to create a resource that answers your business-critical questions.
Specifically, our data can help you…
Identify new market opportunities and untapped customer segments
Better understand your competitors to build better relationships
Target your marketing and focus your spend
Fine-tune and/or expand your product offering
Next steps
Want to find out what Leisure DB could do for you?
Connect with our data manager Jamie Buck for a confidential 15-minute call.
During this call, we’ll assess your needs, build a tailored list of relevant data points and provide a no-obligation quote. Costs vary based on specific requirements, ranging from £350 to over £10,000.
Are you ready to shape a healthier future for your business?
Get in touch now – jamie@leisuredb.com