Aye AI captain

Ground-breaking technology like Artificial Intelligence and Machine Learning is way ahead of fitness industry practices, desires and dreams. The main reason being many fitness sites currently lack the granular data and infrastructure necessary to obtain real AI.

This means our industry is looking through the rear-view mirror on where it’s been, not where it’s going. This is of no use to the consumer and limited use to the operator.

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Workouts at London's boutique studios

In the past few months we’ve tried classes at Ministry of Sound Fitness, Equilibrium, The Yard at Third Space, Ten Health & Fitness, 1Rebel, Digme and many more. Check out @thefitness4 on Instagram for more of the team’s fitness adventures.

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Boutique fitness attracts a wide range of investment

London’s growth in both supply and demand for boutique studios has become the fastest growing fitness segment. By the end of October 2018, London had 278 boutique sites with over 400 studios offering 15,806 classes each week. The popularity of this segment, which sets itself apart by offering captivating experiences providing a memorable visit, is detailed in the new benchmark report 2018 London Boutique Studio Report.

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2018 LONDON BOUTIQUE STUDIO REPORT - OUT NOW

The 2018 London Boutique Studio Report shows that the London boutique studio market is rapidly expanding. There are 278 boutique studios across the city: 114 HIIT studios, 111 Mind & Body studios and 53 CrossFit studios. They offer over 15k classes each week and at any one time, 9.6k people could be taking part in a class.

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Chay's 13-minute circuit

With the days getting shorter and weather getting colder, day-to-day exercises such as walking to the shops will soon be replaced by a quick drive in the car. Instead of having a lovely picnic in the park, you may soon be watching a movie under a blanket.

If you are worried about putting on a few lbs, don't fret! I have you covered. 

Follow this 13-minute circuit, 3 times a week to burn calories and define your muscles over the coming months.

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Calories and losing weight

How many people can say they go a whole day without thinking about calories and losing weight?

Calories are the body's energy source, it fuels you when completing your daily circuit class, and even when walking to the kitchen to make that morning cup of tea. Still we devote so much time to calorie counting…they’re not the enemy, are they?

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Sweat by BXR

On a sunny Thursday afternoon, the LeisureDB team (plus friends of the company) headed to Anthony Joshua’s BXR gym in Marylebone to experience the new cardio class, Sweat. Utilising cutting-edge technology, this 45-minute VersaClimber session offered us a total body workout. On average, the class burns 8-9 extra calories a minute than the equivalent group cycling sessions…. meaning you could have just over 3 glasses of red wine, and not feel guilty!

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Connecting the World to Wellness

Hosted by David Minton, Director at LeisureDB and David Caygill, Head of Innovation at Iris, alongside a panel of industry experts.

Together, we’ll:

Delve into the technology that’s disrupting the marketplace. Reveal the businesses that are innovating to future-proof themselves and discover how brands are attracting new audiences in the age of digital and social.

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July: Gym Owner Monthly

Pure Gym and GLL have strengthened their positions as the UK’s leading private and public operators (by number of gyms and members). Pure Gym have become the first operator to reach 200 clubs and impressively passed the 1 million member mark earlier this year. GLL, with 194 gyms, are also likely to break the 200 milestone in the next year.

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Is your fitness obsession driving you into debt?

If you want to work out in a walnut-floored boutique studio with an exclusive handful of classmates dripping in Lululemon finery, you must be prepared to pay for the privilege. And it seems that we are. Our fitness expenditure is spiralling, not just in terms of the amount paid for bespoke classes and personal trainers, but on the high-end clothing we wear to them, the £200 running shoes and the entry fees for ever more glamorous endurance challenges.

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