Flame2017

Wednesday was the annual #Flame2017 event run by UKActive & what a brilliant event it was. The day was spent attending a varied range of talks hosted by Olympic athletes to tech experts and the night was a fun-filled evening of awards, dancing & gin. 

The event kicked off with a thought provoking talk by Steven Ward, CEO of UKActive as he discussed the growing importance of promoting physical activity within the UK. Followed by Dave Wright, CEO of Myzone, who recently launched free virtual classes and a chat feature for trainers. 

Two keynote speakers then took over the stage - Jonathan MacDonald, the founder of Thought Expansion Network followed by Luis Huete, a business school professor & author. 

For the breakout sessions we attended two talks. The first by professional skipper, Alex Phillips who has spent an astounding 17 years at sea and travelled over 150,000 miles on the water. Back in 2000 she managed the yacht "Quadstone" in the BT Global Challenge, also known as "The World's Toughest Yacht Race". The race involves navigating a 70ft steel yacht 29,000 nautical miles around the world starting in Portsmouth and heading West to East.  

The afternoon keynote speaker was none other than track cyclist Jason Kenny, team GB's 6 Olympic Gold medal holder. Kenny and Tanni Grey-Thompson discussed what its like to be a world class athlete and of Kenny's experiences at the Beijing, London and Rio Olympics. A fantastic talk with fascinating insight into the world of professional sport!

The final breakout session of the day was with Professor Andy Miah, a futurist and lover of all things tech. Miah discussed technology trends, the future of sport and fitness and possibility of augmented reality gyms. Miah stated that the "crucial tech parameters of physical activity are mixed reality, mobile health and gamification". The future of sport and fitness is developing through a wide range of tech such as health based mobile apps, esports, wearables, artificial intelligence and ingestible sensors. What sort of possibilities could technology bring to the industry? Why isn't sport made more immersive with the use of technology? An example by Miah was the possibility of projecting the Olympic swimming races live onto pools so spectators could watch and feel part of the experience. And finally, what will it take to create an augmented reality gym? Play. Compete. Develop. Exercise. Research. 

The evening was brilliant and team LeisureDB smashed their daily step count by dancing into the early hours of Thursday morning. Sat with the wonderful (& nominated) Jubilee Hall Trust team during the awards ceremony...Congratulations to all of the award winners and runners up! A huge thank you to UKActive for another fantastic Flame event. See you next year! 

Leisure Industry Events

Active Net

On 29-30th March, Natalie and David attend ActiveNet's annual event in Nottingham.

David presented a breakout session discussing "fitness with no boundaries" and how technology will impact the future of our industry.

Meanwhile, Natalie networked as part of the supplier-buyer sessions. 

David discussing how technology is changing the future of the fitness industry and how each gym operator needs to adapt - #ActiveNet2017

David discussing how technology is changing the future of the fitness industry and how each gym operator needs to adapt - #ActiveNet2017

"If restaurants have no seats, cars have no drivers, deliveries have no couriers, then fitness will have no boundaries" - David Minton, #ActiveNet2017

"If restaurants have no seats, cars have no drivers, deliveries have no couriers, then fitness will have no boundaries" - David Minton, #ActiveNet2017

 
 

BUCS

Later that week, David presented at the BUCS Sport Health, Fitness & Physical Activity Network event again discussing the impact of technology witihin the leisure industry. 

 
 

Inclusion, a whole new ball game

The 'greatest Paralympic games ever' claimed Philip Craven, President, International Paralympic Committee (IPC) after the games achieved mass market appeal for the first time. Ultimately the games met and surpassed many expectations including breaking records for ticket sales and heightening the profile of multi-sport events for athletes with disabilities. London 2012 Paralympic Games, the fourteenth Summer Games, set a new benchmark for Rio and Tokyo.

With 4,302 athletes from 164 countries taking part in 503 events in 20 sports, it was the largest Paralympics ever. Great Britain, as host nation sent 294 athletes to compete, the largest delegation, followed by China with 284 and United States 223. Russia and Brazil both had 181, Australia 160, France 158, Germany 152 and Japan135. The Paralympic movement has grown since the first ever organised sporting event for disabled athletes took place in the small British village of Stoke Mandeville in 1948. Then just 16 ex-members of the British Forces took part but numbers grew very quickly and within just 6 years 14 nations were represented in 1954. Today the Stoke Mandeville Stadium is a state of the art sports and leisure centre with a unique sporting history, just 92 miles (148 Kilometres) from the Olympic Stadium. With history in mind Lord Coe, Chairman of LOCOG, launched the official London 2012 training camp programme in 2008 at Stoke Mandeville.

Even before the start of the Summer Olympics 1.4 million Paralympic sports tickets had been sold, surpassing the total number sold in Sydney. In August 2012 LOCOG announced that 2.1 million tickets had been sold, breaking the record of 1.8 million set in Beijing. By the opening ceremony 2.4 million had been sold with the remaining 100,000 sold during the games.

These ticket sales and the huge rise in viewing figures, 38% up on 2008, helped raise the social agenda associated with the Paralympic Legacy. The hope that positive attitudes towards disability sport would reduce much of the discrimination faced by disabled people in everyday life. The top 5 countries' viewing figures for the Paralympic Games belonged to China, Japan, Germany, GB, and France which according to the IPC, underlines the huge potential for growth at future games. Many with direct experience of disability praised the Games for their influence in promoting inclusivity among them was Prime Minister, David Cameron, who in 2002 as a young Member of Parliament, became the father of a disabled child requiring 24 hour care. Lord Coe's closing speech struck a chord with the nation when he said the Paralympics Games opened our minds to what people can do and 'we will never think of sport the same way, and we will never think of disability the same way.'

Two years later, the Glasgow 2014 Commonwealth Games Organising Committee offered more events and more medal opportunities for Para-Sport athletes than any Commonwealth Games before showing not only the growth, but the popularity of Para-Sport, at all levels. In 2014 the inaugural Invictus Games took place. Established by The Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry, the Invictus Games is an international sporting event for wounded, injured and sick servicemen and women. Set up to use sport to inspire recovery, a passion of Prince Harry in his role as both a soldier and a sportsman. Over 400 competitors from 13 nations took part in the four day event. Lewis Hamilton, the Formula 1 driver, whose brother is disabled, became the first ambassador for the Invictus Games earlier this year. Lewis visited competitors to see how they were using sport as part of the recovery process and joined them in a wheelchair basketball match.

In the Invictus Games, Prince Harry took part in wheelchair Rugby, which was recognized as a full medal sport for the first time at the 2000 Paralympic Games in Sydney, Australia. It has since been featured at the Paralympic Games in Athens, Beijing and London. World Championships and the Paralympics are held every 4 years. Currently, there are more than forty countries that actively participate in the sport, or who are developing programmes within their nation. The three zones are, the Americas, with six active countries; Europe, with fourteen active countries; and Asia-Oceania, with six active countries, including Japan.

The potential of this sport was underlined at London 2012 where capacity crowds watched in awe of both the sport and its athletes. On a recent visit to London SSF Director Kazutoshi Watanabe and colleagues (Tom Yoshida and Max Tamazawa) saw the best international teams in action in the BT World Wheelchair Rugby Challenge held in the Copper Box arena in the Olympic Park. Canada became world champions by beating the USA team while Australia claimed bronze in the playoff against Japan.

On the same evening as the playoff, the Recruitment Industry Disability Initiative Award winners were announced and The Leisure Database Company sponsored one of the category awards. Organised by Instructability, the fitness industry training organisation for disabled people. Based in north London, at the Aspire Leisure Centre with the Aspire Charity, Instructability was established for those with disabilities to work in the sport, health and fitness industry. SSF visited this unique site in 2015.

The International Charter of Physical Education and Sport (1978) states that 'every human being has a fundamental right of access to physical education and sport' and although the benefits of sport are well publicised yet there are barriers for many who cannot access avenues to participation, including the estimated 15% of the population who have a disability. UNESCO is the United Nations lead agency for Physical Education and in 2013, in response to this need a, UNESCO Chair at IT Tralee in Ireland was established and now leads a global partnership focused on the social inclusion of marginalised groups. Brian Carlin from Aspire Charity and myself representing SSF attended the opening ceremony in Tralee, Kerry, to which the President of Ireland spoke passionately about the need for inclusion.

Inclusion is now a whole new ball game across the UK with support from royalty, top politicians, international and global organisations and of course the general public. There's lots more to do but we have made a good start and the social agenda associated with the Paralympic legacy has made a good start.

David Minton

This article can be found at Sasakawa Sports Foundation.

SSF
 


My Trip to KIR - UNESCO

KIR is the airport code for Kerry, possibly the smallest airport in Ireland and the starting point for many tourists who are visiting the stunning scenery around the ring of Kerry.  The nearest town to KIR is Tralee where the Institute of Technology played host to the ninth and current President of Ireland, Michael D Higgins, who came to open the UNESCO Chair this week. There’s a saying in Ireland that ‘there are no strangers here, only friends we haven’t met yet’ and the President found the 3,500 students of the college to be his new best friends with their warm welcome of dance, movement, song and traditional music.

 

David with the President of Ireland, Michael Higgins and Brain Carlin from Aspire.

David with the President of Ireland, Michael Higgins and Brain Carlin from Aspire.

The President took time out of his busy schedule to endorse the blueprint for action, a global partnership for mainstreaming diversity, through physical education, sport, recreation and fitness. UNESCO, the United Nations Educational, Scientific and Cultural Organisation, signed an agreement with IT Tralee to establish a Chair where the mission centres on changing minds, influencing policy and changing lives through innovative practice. Sport, as a mirror or society, has proven through history to have the capacity to mobilise change and the Paralympics 2012 showed this. When the majority of us will personally experience disability in our lives the UNESCO Chair objective to achieve full and effective inclusion of persons with disabilities in mainstream sporting activities is a noble endeavour that will have more people flying into KIR.  

 

It’s worth noting that in the same week both the Hollywood Oscars for best actor prizes went to the very moving portrayals of the struggle against disability. Julianne Moore for her portrayal of a woman with Alzheimer’s in Still Alice and Eddie Redmayne for his very moving portrayal of Stephen Hawking in The Theory of Everything.