A reflection on the sport and physical activity sector by David Minton

This interview is from David Minton, Director of the Leisure Database Company who kindly agreed to contribute to the series back in December 2019 when 'Covid', 'Furlough' and 'Social Distancing' were alien and unknown words in our vocabulary.

David is a name that has been in my consciousness for as long as I can remember and when I undertook an MSc in Marketing I would often review some of the many articles that he had written on database marketing, social impacts and technology.

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