#ThisGirlCan but more importantly #ThisGirlDoes!

Edge Cycle, Indoor Cycling Studio, Holborn. Get Fit - Get the Edge.

Edge Cycle, Indoor Cycling Studio, Holborn. Get Fit - Get the Edge.

In those winter months when you look out the window and the wind is blowing the bin down the road, or rain is lashing against the window, the last thing any of us want to do is grab our trainers and go for a run. How do you drag yourself out the door once you’ve returned from work, braced yourself to get changed, and then get back out the door in the freezing cold? The trouble is, Spring is on its way and there will just be more excuses, it’s not only the weather that can put us off leaving the house. I can assure you there are many times when I would rather enjoy a glass of wine than 45 mins on a spin bike. So what is the best way to motivate ourselves to get our freak on, as the Sport England campaign so eloquently puts it?

Our New Year’s resolutions have been and long gone, most of them didn't make it to the end of January and Summer still seems a little too far off to be worrying about that beach body. It doesn't matter who we are, we all need to be motivated in order to wiggle into our costume and make it to the pool, without being distracted with something that is much more important. But what really is the secret to finding this motivation that we all need?

The problem is that everyone is different. All of our fitness goals vary from person to person. Very few of us have the same needs when it comes to our fitness regime. And what works for one person isn't going to work for everyone. I have always believed that if you don’t like sports it’s because you haven’t found the right sport for you. From Zumba and Pilate’s, right through to Weight Lifting and Netball, the classes and training are so vastly spread that there must be one thing you enjoy. I always noticed at school that the girls who ‘hated’ PE, seemed to thoroughly enjoy trampolining and dance. It’s just about our personal tastes.

The second problem I feel comes from the way we advertise and discuss fitness. We make it seem like a chore and that everyone who chooses to visit the gym or join a club, does so based on guilt. Such a negative view on the fitness industry is not the most justifiable basis for a fitness plan. I'm sure most of us have said it at one stage or another ‘I have to go the gym tonight because of the rubbish I ate at the weekend’ or ‘It’s OK I can eat those crisps because I went spinning at lunch time’. By using exercise to make us feel less guilty we are using our HIIT class as a punishment for our junk food crimes. It’s an endless cycle that just creates negativity causing us to give in and stay home with the box of chocolates and think about how terrible you will feel when eventually Summer arrives and you have to dig out the bikini again.

So I have decided to take it upon myself to enjoy my sport and to visit the gym for the thrill and the buzz I receive from it. When I first took up netball at the age of 13 it was for the pure love of sport, the desperation to win and the sense of achievement I felt after I had work my butt off, regardless of the result. This is still true; I still experience this buzz, and funnily enough netball has never felt like a chore. Why? Because I choose to go for the love I first felt as a teenager. But I decided this isn't enough. It’s time I felt like this about all exercise. I've chosen to stop using the gym as punishment. So instead of sitting in my spin class and counting calories, I now get up on that beat and think about how good it feels to actually be able to take part.  At the end of the class I love the sense of achievement and the thought that yes ‘this girl can' but more importantly 'this girl does'. I leave the gym with a smile on my face itching to get back. I even enjoy it so much that tonight I'm off to my third spin class of the week, something I never thought I would be doing.

So I challenge all of you to stop thinking about how cold and painful your next run is going to be and instead find a reason that will help you fall back in love with your exercise - no matter what it is, just make it genuine and make sure it has nothing to do with that tiny bikini at the back of your drawer!

 

Jennifer Schooling - The Leisure Database Company

#IHRSA15 Moments

Fitness Industry UK
Fitness Industry UK.jpg
Fitness Industry UK.jpg
 

Some booths / stands at #IHRSA15 show need to come with a health warning 'do not try this in your own gym' the demonstrators on FreeMotion show how they can interpret 'free'!

 

Downtown LA is full of Beaux-Arts and Art Deco gems including the Higgins Building where the Edison, a post industrial steam punk nightclub in the basement played host to the @matrix party at #IHRSA15 and the boys from @jubileehall look electrified when the hostess explained the basement contained LAs first privately owned power plant.

 

@RayAlgar is questioned by a white bunny on Downtown street in LA post #IHRSA15 about his Low Cost Gym report.

 

Sun setting on a great #IHRSA15. Work over and now time to enjoy a well deserved break American style!

IHRSA 2015: Disruptive Technologies and the Impacts on the Fitness Industry

Attending IHRSA 2015, come and catch up with David this Wednesday - Details below on the session he is chairing:

 

Title: A Smart World: Disruptive Technologies and the Impacts on the Fitness Industry (Roundtable)

Date: Wednesday March 11th 2015

Time: 3.30pm - 4.30pm

Room: Los Anglees Convention Centre - Room 308

 

My Trip to KIR - UNESCO

KIR is the airport code for Kerry, possibly the smallest airport in Ireland and the starting point for many tourists who are visiting the stunning scenery around the ring of Kerry.  The nearest town to KIR is Tralee where the Institute of Technology played host to the ninth and current President of Ireland, Michael D Higgins, who came to open the UNESCO Chair this week. There’s a saying in Ireland that ‘there are no strangers here, only friends we haven’t met yet’ and the President found the 3,500 students of the college to be his new best friends with their warm welcome of dance, movement, song and traditional music.

 

David with the President of Ireland, Michael Higgins and Brain Carlin from Aspire.

David with the President of Ireland, Michael Higgins and Brain Carlin from Aspire.

The President took time out of his busy schedule to endorse the blueprint for action, a global partnership for mainstreaming diversity, through physical education, sport, recreation and fitness. UNESCO, the United Nations Educational, Scientific and Cultural Organisation, signed an agreement with IT Tralee to establish a Chair where the mission centres on changing minds, influencing policy and changing lives through innovative practice. Sport, as a mirror or society, has proven through history to have the capacity to mobilise change and the Paralympics 2012 showed this. When the majority of us will personally experience disability in our lives the UNESCO Chair objective to achieve full and effective inclusion of persons with disabilities in mainstream sporting activities is a noble endeavour that will have more people flying into KIR.  

 

It’s worth noting that in the same week both the Hollywood Oscars for best actor prizes went to the very moving portrayals of the struggle against disability. Julianne Moore for her portrayal of a woman with Alzheimer’s in Still Alice and Eddie Redmayne for his very moving portrayal of Stephen Hawking in The Theory of Everything.  

Tokyo 1964 - 2020

David has recently been appointed as the correspondent for the Sasakawa Sports Foundation (SSF) in London. Read David's first SSF article below (click to read the full article).

The SSF was established in March 1991. Since then the SSF has implemented a wide range of activities such as survey research, grant programs, and international cultural exchange in order to promote the enjoyment of sports by "anyone, anytime, anywhere".

 

As Japan has faced the declining birthrate and the ageing society, the public awareness about the importance of sports and healthy lifestyles has increased. Despite this fact, over the past 10 years, the number of people who are unaccustomed to playing sports has remained steady at 5 out of 10. SSF believes that it is our responsibility to change this shocking statistic while helping create a healthy, dynamic environment for everyone, the mission of SSF.

 

 

Poundland take on the Fitness Industry

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Some of the most common reasons for not getting active and exercising are gym memberships and fitness equipment being inaccessible and too expensive. Many companies however are challenging the traditional high cost health club notion with low cost exercise alternative. Following the success of Sports Direct £5 per month gym memberships Poundland have launched a 37 piece range of fitness and exercise equipment by ActivLife for £1.

The large range will have something for everyone, from those looking to hit the weights hard to those looking to balance on their heads in yoga. The range includes free weights, weight gloves, skipping ropes, yoga mats, workout towels and gym bags all for £1 each. The range also include protein shakes, protein bars, water bottles and protein shakers by ProteinActive as nutrition is more than half the battle when staying active and keeping your nutrition on track.

All this low cost fitness equipment will hopefully increase participation in sport and exercise, which in turn can reduce inactivity and obesity levels in the country, both of which have recently been reported as an increasing problem in the UK.

It looks like low cost alternatives will continue to grow as other budget stores such as Primark recently increased their exercise clothing and equipment range. So the excuse of exercise costing too much or being inaccessible is on the way out, as the cost of exercising is still going down. You can set up a home gym for less than a fiver and workout in the comfort of your own home thanks to Poundland.

 

Morgan Evans - The Leisure Database Company

One-to-one training

"Both in the UK and internationally, the focus seems to be moving towards small group training at the expense of one-to-one personal training. Is the one-to-one model broken or still alive and kicking?"

See David's views on this subject on p30 - 31 in January's issue of Health Club Management.

#thisgirlcan

I noticed these eye catching posters yesterday on London's Underground for Sport England's This Girl Can campaign which aired on TV for the first time last week - see video below.

"This Girl Can is a national campaign developed by Sport England and a wide range of partnership organisations. It's a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets."

Their strong marketing message is "This Girl Can is here to inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.", and so far it looks like the public have got right behind the campaign with women relating strongly to the videos and posters.

If you haven't already take a look at This Girl Can website - http://www.thisgirlcan.co.uk where you can see more videos, more posters, meet the girls involved, go behind the scenes, see the social media response and if you feel inspired you can join the conversation.

There are some nice links to sites like Women Climb, Breeze to get you involved but the best are found on running where there's 9 links in total. Strange that there's no links to the many sports apps that could help with the 'call to action'. All very good getting women behind the campaign but will be interesting to see if it increases women participation across the sports they are promoting.

This Girl Can celebrates the women who are doing their thing no matter how they do it, how they look or even how sweaty they get. They're here to inspire us to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.#thisgirlcan

1Rebel - Natalie and I check out the launch and try a Rebel Ride Class

The long anticipated 1Rebel @1Rebel_uk opened this week in the City of London between Liverpool St and the Gherkin on St Mary Axe. Covering 8,000 sq ft that is divided into 2 large studios, 1Rebel offers 2 different classes - Rebel Ride (spinning style indoor cycling workout) and Rebel Reshape (combination of resistance exercises combined with intense bursts on treadmills).  These high intensity group exercise classes are available on a pay per visit basis, with no contract and no hidden fees.

Both being keen cyclists, Natalie and myself went along to try out Rebel Ride. What a great lunchtime class! We loved the pumping sound system and the new smooth Matrix bikes which have Look and SPD cleats on every bike - JJ can you make this the new common standard and can all manufactures fall in line? Both of these greatly enhance the experience for the user and when your paying £20 per ride (when you buy 10 sessions up front) or £22 per ride (when you buy 4 sessions) its essential to do everything possible to make sure each ride is the best one yet.

The showers, see photos below, are a work of art and are the best I've seen since Crunch opened. Changing rooms also have heated seating, nice products and fluffy scented towels. Roots & Bulbs are doing the refuelling. 

I look forward to my next ride in a few weeks time when it's settled in and before the second site opens at Broadgate in April.

HCM 2015 Handbook - out now

The Health Club Management 2015 Handbook is now online - http://www.healthclubhandbook.com/2015. Take a look for lots of invaluable insights, stats, predictions and trends for the year ahead.

Check out p54 for David's latest views on the State of the UK Fitness Industry. Is the private sector growing? How is the low cost market faring? Is the public sector staying strong? What part is the latest fitness tech playing? Have a read and see!

Christmas Queue

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Not many shops have a queue round the block but Supreme hoodie has for it's new arrivals, if you look on their website it's all sold out so this is obviously the hoodie of the moment!

Fitness for a fiver

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Plenty of coverage today on Sports Direct's Fitness plan to offer £5 a month memberships including nice mentions for TLDC in both FT and The Times.

See pages 23 in FT and 51 in the Times for interesting coverage on what happens when a retailer plans to disrupt the fitness industry.

IHRSA Europe

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Wonderful full house for some great speakers and networking opportunities in Amsterdam.

The Entrepreneur & investor Annemarie van Gaal speaking without any notes or PowerPoint sums up the 14th annual IHRSA Europen Congress. #ihrsacongress

Chateau Miraval

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The secret wedding of Brad and Angelina took place on their estate in Provence in a small chapel at Chateau Miraval. It is assumed that they toasted their marriage with their own Ch Miraval rose wine which we just happen to have a bottle of in office, so congratulations to the couple and thanks for a lovely rose too!

Trackers on sale in the Apple store

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Tracking and wearable sports technology options on sale in the Apple stores are growing. To name a few; Fuel, UP by Jawbone, FitBit Flex, FitBit One, mio Alpha - the continuous heart rate band, Withings, wahoo, iHealth, plus for the home hue, WeMo, hive and nest!

Glasgow 2014 Day 5

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Another day of sunshine helps make this the friendly games. Tonight it was a walk in the lovely Tollcross Park to the International Swimming Centre. More like a 9 lane sauna for the spectators but that didn't matter as it was a great night in the pool. William, Harry and Kate, who love their sport, were cheering on the swimmers along with 16,000 from all over the Commonwealth. Tickets are still available for many sports if you're planning to go. 

Drumsheugh Baths Club

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Housed in rather splendid Victorian premises just by Dean Bridge in Edinburgh, Drumsheugh must be one of the oldest and finest private swimming clubs in the country. Opened in 1882 it still has the poolside changing. The original idea of taking your shoes off on entry for both hygiene and reducing noise, is still enforced!  

FitPro Live 2014, ExCel London

FitPro Live which describes itself as the UK's most inspiring educational fitness convention and trade show took place at ExCel London on the 18th / 19th July.


With an office full of fitness fanatics and David speaking on the Friday afternoon about Microgyms we all headed down there to try out some new classes and to listen to David's presentation.


Which classes to try.. much debate in the office but we decided on 2 none of us had done before; Insanity to get the heart rate going and Mossa - Group Centergy® to try and recover! Insanity was as expected, hard, fast, what seemed like a million jumps and very sweaty but a lot of fun. Held in the main FitPro arena with the tunes booming out, over 100 people took part creating a great atmosphere. With most high intensity exercise its hell when you are doing it but the feeling after is awesome!


Clever or just lucky, following this with the Group Centergy® class was just what we needed! A mix of yoga and pilates, you can easily see the benefits of adding this workout to your weekly exercise routine. We all thoroughly enjoyed it, however it highlighted the TLDC team have very little natural balance or flexibility!


Then to finish the day, David's presentation on Microgyms and a much needed sit down. David highlighted the emergence of the microgym sector and their success at expanding the market despite on average charging £15 + per class. He also spoke in detail about the differences in their offerings from the traditional health club that are successfully attracting a growing percentage of the population.