One Small Step

Fifty years ago, astronaut Neil Armstrong took his one small step for [a] man on the moon. Five days prior to the launch of Apollo 11, David Bowie released Space Oddity, a record inspired by Stanley Kubrick’s 2001: A Space Odyssey. The BBC used this track during coverage of the moon landing. 

A spacewalk, it turns out, is more of a climb than a walk.

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Fitness cocktails and boutique cannibalisation

Fitness and technology expert David Minton shares insights from his latest report on the evolution of boutique fitness and explains how technology will help to power ‘Fitness 2.0’

What were the key findings from your recent report on boutique fitness?

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World Indoor Climbing Summit

Yesterday David attended the World Indoor Climbing Summit in Sofia, Bulgaria. Held at the impressive Sofia Tech Park, the event aims to gather members of the climbing community from all over the world.

David was invited to discuss the UK Fitness market and how the climbing industry can learn from it. He joined a panel with Ivaylo Penchev (Walltopia), Doug Miller (Sales Makers) and Per-Anders Dagborn (Sports Club Vallentuna).

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Peloton is about to IPO

The company’s streaming service, which allows customers to participate in live workouts or stream recorded ones, has been one of the keys to its success, said David Minton, founder of The Leisure Database Company, a market research firm. Those programs have added an element of fun and interactivity to its equipment that rival gadgets typically haven’t had, he said.

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2019 STATE OF THE UK SWIMMING INDUSTRY REPORT - OUT NOW

The 2019 State of the UK Swimming Industry Report reveals that the UK swimming industry has not changed significantly in the last 12 months. 26 swimming pool sites have opened and 27 have closed.

The 2019 report highlights that the industry, over the 12 month period to the end of March 2019, has seen an increase in the number of swimming pools opening and a decrease in the number of swimming pools closing compared to the previous year.

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2019 STATE OF THE UK FITNESS INDUSTRY REPORT - OUT NOW

The 2019 State of the UK Fitness Industry Report reveals that the UK health and fitness industry is healthier than it has ever been. It has more gyms, more members and a greater market value than ever before. Several key milestones have been achieved over the last 12 months. The total UK membership has broken the 10 million mark and the industry is now worth more than £5 billion for the first time.

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Balance Festival 2019

Today the team attended Balance Festival at the Old Truman Brewery in Shoreditch. It’s the UK’s largest celebration of the wellness movement and it’s the festival’s second year running. There’s wellness talks, group exercise classes with top boutique fitness studios and so many delicious freebies to try!

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Elevate 2019

Yesterday was the opening day of the annual Elevate event at London ExCel. It’s the UK’s largest physical activity trade show and hosts over 350 exhibitors and 300 speakers.

David was a guest speaker and his presentation about the “golden age of fitness” revealed headline stats from the 2019 State of the UK Fitness Industry Report which is due out next week.

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Fifth birthday for the park

The Queen Elizabeth Olympic Park in east London is celebrating it's fifth anniversary this month (April 2019) since re-opening to the public in April 2014. This birthday month provides a timely opportunity to revisit the legacy of the wider concept of creating a dynamic new metropolitan centre for London and develop a place where people can live, work, play and visit.

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Workouts at London's boutique studios

In the past few months we’ve tried classes at Ministry of Sound Fitness, Equilibrium, The Yard at Third Space, Ten Health & Fitness, 1Rebel, Digme and many more. Check out @thefitness4 on Instagram for more of the team’s fitness adventures.

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Boutique fitness attracts a wide range of investment

London’s growth in both supply and demand for boutique studios has become the fastest growing fitness segment. By the end of October 2018, London had 278 boutique sites with over 400 studios offering 15,806 classes each week. The popularity of this segment, which sets itself apart by offering captivating experiences providing a memorable visit, is detailed in the new benchmark report 2018 London Boutique Studio Report.

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UK Prime Ministers Influence on Sports Policy 1948-2018

The 1948 Summer Olympics, known as the Austerity Games, took place in London when the country was recovering from war. At this time sports and politics did not mix; Clement Atlee, leader of the Labour Party in 1945-1951, had a mandate to implement post-war reforms but sport was not a priority. As the government had a no sports policy, the Olympics was instead overseen by the British Olympic Authority (BOA) as it is known today.

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2018 LONDON BOUTIQUE STUDIO REPORT - OUT NOW

The 2018 London Boutique Studio Report shows that the London boutique studio market is rapidly expanding. There are 278 boutique studios across the city: 114 HIIT studios, 111 Mind & Body studios and 53 CrossFit studios. They offer over 15k classes each week and at any one time, 9.6k people could be taking part in a class.

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