HOW CAN WE SHAPE THE FUTURE?

EVOLVE: A MOVEMENT FOR INDUSTRY TRANSFORMATION

EVOLVE is a movement for industry transformation that was conceived by Leisure DB and Pocket Rocket in 2021, with Active IQ, Willmott Dixon and Taylor Wessing also coming onboard as partners to help us launch it that same year. People within the sector will know that EVOLVE has continued to grow year on year, supported now by 14 partners. Meet our partners at leisuredb.com/evolvepartners

Bringing together the industry’s disrupters and thought leaders and leveraging Leisure DB’s powerful data and insights, EVOLVE aims to inspire new thinking, encourage diversification into untapped markets and stimulate sector growth. It is a collaborative space where industry stakeholders can come together, share insights and collectively inspire change.

At the heart of EVOLVE is the fundamental question: How do we evolve the human experience?

This overarching theme guides our discussions and actions as we seek to address the state of the industry and inspire collective change.

BE PART OF THE MOVEMENT

Joining the EVOLVE movement means actively participating in shaping the future of the fitness and leisure sector. By addressing the ‘state of the industry’ together, we can explore innovative solutions and new opportunities to accelerate growth.

Together, we have the power to transform the human experience within the sector and propel it into a new era of success. Play your part in shaping a bright future for our sector by joining the movement below. 

THIS YEAR’S THEME – THE HUMAN EXPERIENCE

Many readers will already be aware, the State of the UK Fitness Industry Report 2023 was unveiled at our EVOLVE conference at Red Bull’s London headquarters on 7 June.

As a data business, we have always been about applying insights to support our industry. EVOLVE takes this forward and connects our sector to start the conversation. The aim is to create an ongoing opportunity to initiate and drive change. This year’s conference explored ways that our partners, speakers and our guests can continue to meet consumers’ changing needs and expectations post-pandemic, all centred around the human experience.

David Turner, Chair of Leisure DB, took the opportunity to express how everything we do at Leisure DB is ‘for the industry, by the industry’ and whilst our team may be small – between us we have nearly 200 years in the sector – our passion remains as strong as ever, championing the need to harness data to propel the sector into a new era of success.

David Minton, Founder of Leisure DB, shared an overview of the State of the UK Fitness Industry Report 2023 and that it makes for fascinating reading, as a newly honed fitness sector emerges from the pandemic, leaner yet arguably stronger and more resilient.

Andy King, CEO of MCR Active, shared his manifesto for change and spoke passionately about the need to align the sector with the Office of Health Inequality and Disparities (OHID) rather than DCMS. Jenny Patrickson, MD of Active IQ, discussed the need to constantly update the curriculum to successfully support and deliver more diversified offerings. Barclays’ Mike Saul provided a holistic, helicopter view of the fitness sector post-trauma. And Keith Smith advocated the evolution of the human experience on the gym floor, harnessing empathy and passion to build emotional significance and ensure we’re a priority in people’s lives.

THE STATE OF THE UK FITNESS INDUSTRY REPORT 2023 WAS UNVEILED AT OUR EVOLVE EVENT

Insights, Trends and Opportunities

This report has been making waves, and we do not want you to miss out!

It provides a comprehensive overview of the industry's current landscape, growth sectors, membership trends, operator rankings, and more. It's a valuable resource that can help shape your strategies, drive innovation, and fuel your success.

GET YOUR COPY TODAY!

Watch the full recording of EVOLVE 2023 below

Escape your limits podcast – 11 June 2023

The Escape Your Limits podcast, invited our very own David Minton, Founder of Leisure DB, and leading specialist in the leisure sector, to offer key market intelligence and analysis across the fitness industry.

David shared his insights from the latest State of the UK Fitness Industry Report including:

• Why the industry is worth more than ever before

• The importance of personalisation

• The boom of the luxury sector

• The impact of COVID, inflation and energy prices

• The need to collaborate and communicate in order to change

• Why the industry undervalues what it provides

JOIN THE MOVEMENT