CoverMe Fitness makes its US debut with IDEA® Health & Fitness Association partnership
Following its launch in Australia earlier this year, CoverMe Fitness has entered into a strategic partnership with IDEA® Health & Fitness Association to address some of the biggest challenges facing US fitness professionals and the industry at large.
Combining their extensive expertise and experience, the two organisations are set to revolutionise the US fitness industry by providing an effective solution to the sector’s perennial recruitment issues, enhancing opportunities for fitness professionals.
IDEA is the world’s leading organization for fitness and wellness professionals; the original one-stop solution providing the education, resources, community and experiences fitness professionals need to succeed. IDEA is also the creator of FitnessConnect® – the largest global directory of qualified/verified fitness professionals. As CEO and owner of IDEA, and recently appointed Chair of World Active, a global organisation advancing the fitness industry, Amy Boone Thompson is dedicated to anticipating and meeting the needs of fitness professionals across the world.
“We believe our partnership with CoverMe offers a viable solution for both sides of the market. The CoverMe app connects educated, qualified and insured fitness professionals with local clubs and studios, enabling these professionals to advance their careers and boost their income. At the same time, clubs can ensure high-quality classes and sessions take place to provide an excellent member experience.”
The intuitive CoverMe app was developed by co-founders Rosanna Tucker and Beverlee Brinkworth, who have decades of hands-on operational experience owning and managing boutique venues to big-box brands. Their understanding of industry-wide challenges, such as managing staff and ensuring compliance with insurance and certification requirements, inspired them to create a solution that saves time and reduces stress for fitness professionals, as well as club owners and operators.
“Our strategic alliance with IDEA Health & Fitness Association is poised to set a new standard in the fitness industry. By addressing the real-world challenges faced by fitness professionals and club owners and operators, our partnership creates an end-to-end solution and will enhance the careers of fitness professionals, ensuring better experiences for clubs and their members alike.”
The app seamlessly connects fitness professionals, including group fitness instructors, personal trainers, yoga teachers, sports coaches and swim instructors, with venues. This connection allows fitness professionals to boost their profiles, expand their networks and increase their earnings. The integrated system ensures compliance, enhances communication and includes a rewards system to incentivise and retain fitness professionals.
A game-changer for venues too, the app enables operators to manage their teams and scout for fresh talent by posting audition requests to local and relevant professionals. Fitness professionals who join the CoverMe community also receive the recognition and reward they deserve by earning points and badges for engagement on the app. These unlock discounts and offers from well-known brands to enhance their careers.
The CoverMe app is already used by a host of operators in the UK including Virgin Active, Fitness First, Lift Brands and Serco.
About CoverMe Fitness
The CoverMe app streamlines team management, expanding your instructor network for emergency cover and recruitment, whilst enhancing instructor retention through an in app recognition and reward system. The app digitizes the process for instructors, studio and health club partners, empowering you to focus on delivering unappareled group exercise classes and dedicating more time to members service and product delivery.
To find out more visit www.covermeapp.co
