Les Mills create a seven step plan for club growth
Whether your facility is looking to acquire or retain members, or build an unbreakable community, a thriving studio holds the key to these goals. Your group training studio is a ready-made solution for driving new growth, with the ability deliver on retention, member acquisition and generating new revenue streams with programming.
By creating an irresistible group training environment, you’re laying the foundations for better engagement with members. A well-oiled group training experience compels members to return for the social bonds formed, leading them to tell their friends about it and creating a flywheel of momentum that recruits new members and in turn strengthens your community.
We’ve created a seven step plan to help your club create a strategy for its studio, identifying the key areas to focus on to start driving growth. By considering key member touchpoints ranging from capacity to marketing, the guide helps your facility identify areas for improvement, and crucially, shares how to start driving change. As well as actionable strategies, there’s world-leading operator insights to help inform your game plan. Are you ready to send studio numbers soaring and boost your bottom line?
