Xplor Gym creates free playbook for re-engaging at-risk gym members
Retention is a topic that matters to almost all gym operators. If you can keep members coming back for longer, you’ll increase profitability and support lasting growth.
Re-engaging members who are at-risk of cancelling is a vital part of any retention strategy. And it’s one that’s accessible for most gym operators.
A change in visit habits is the key sign that a member is about to quit your gym. By tracking visits using your gym management software and access control tech, you’ll set yourself up to re-engage these at-risk members.
When you’ve identified at-risk members, it’s time for action. You need to re-ignite your relationship with these members, make sure they’re heard, and get them back in and using your club.
For the best results, take a personalised approach and use a combination of different communications channels – email, SMS, telephone, and in-person (where possible).
To help you build the right strategy for re-engaging at-risk gym members, Xplor Gym has created a handy playbook for Re-Engaging At-Risk Gym Members.
In the playbook, you’ll learn how to:
Spot a member who is at-risk of cancelling
Create a re-engagement approach that’ll retain at-risk members
Measure the success of your re-engagement activities
The Xplor Gym team has included 9 ready-to-use (or adapt) email templates that you can use when creating your own strategy.