Alliance Leisure sets course for growth
Leisure development specialist, Alliance Leisure, is gearing up for its next phase of growth with the promotion of marketing specialist John Leaver to its Development Board. The strategic move comes as the company prepares to deliver more than £500 million worth of leisure projects across the UK as the sector looks to align more closely with health and wellness and meet its sustainability targets.
Leaver, who previously held the position of Head of Marketing, will now serve as the Marketing & Framework Director, working alongside other directors to further establish Alliance Leisure as the premier leisure development partner in the UK.
Leaver’s new position also leads to a change in title for Paul Woodford, who assumes the role of Strategic Engagement Director. The company aims to leverage Leaver’s expertise and years of experience to ensure continued strong growth.
Transforming leisure across the UK
Alliance Leisure has a proven track record in leisure transformation, having already delivered 220 developments representing over £300 million of investment in local authority leisure facilities. The company’s focus on innovation and driving positive change in the sector has been instrumental to its success. In his new role, Leaver will drive the marketing strategy to support Alliance’s growth and maximise the potential of the UK Leisure Framework (UKLF).
Collaborating with Denbighshire Leisure Ltd, the UKLF has the potential to deliver up to £2 billion worth of leisure projects across the UK. The UKLF is a proven tool in bringing modern, inclusive and fit-for-purpose sports and leisure facilities to market, from ambitious new build and refurbishment schemes to smaller, but no less impactful projects such as 3G pitch installations and outdoor gyms.
Alliance has an extensive pipeline of projects coming up, which encompass a wide range of facilities, including spas, tenpin bowling, skateparks, fitness centres, soft play areas, climbing walls, outdoor pitches, swimming pools, waterparks and changing facilities.
New Leisure and Learning Hub in Mablethorpe
Levelling up communities through leisure
With the majority of the UK’s leisure centres built in the 1970s, far too much of the nation’s leisure stock is outdated and struggling to meet the needs of today’s communities. Alliance is dedicated to reinventing and growing public leisure, both now and in the future. As part of this, the team is committed to helping local authorities across the UK drive economic growth and urban renewal via the government’s Levelling Up agenda.
Alliance is delivering a number of Levelling Up Funding projects. These include building a new wellbeing hub in Caerphilly, Wales, after Alliance supported Caerphilly County Borough Council in its successful bid for £20 million. Procured through the UKLF, the flagship leisure and wellbeing hub will offer a range of facilities to support health, wellbeing and community cohesion.
Clay Cross Active Leisure Development
A sustainable future
Creating a sustainable model for public sector is critical. With a significant portion of district and unitary councils’ direct carbon emissions attributed to public leisure facilities, there is a pressing need for energy efficiency and reducing carbon footprints. Through its participation in the Public Sector Decarbonisation Scheme (PSDS), Alliance has supported councils in becoming more energy-efficient, reducing emissions and contributing to the government’s net-zero targets.
To date, Alliance has delivered multiple PSDS funded projects with a combined value of more than £30 million. The company has made energy efficiencies at 23 leisure venues in partnership with 10 councils. It has delivered 60 per cent carbon saving across an initial 10 leisure centres as part of the PSDS, which equates to 2.1k tonnes of CO2 reduction per annum as well as a 15 per cent cost reduction for the leisure operators. By working collectively, suppliers, operators and contractors are taking significant steps towards creating a more sustainable leisure industry.
White Oaks Leisure Centre, Sevenoaks, Kent
This article is an abridged version of the full article available here: alliance-sets-course-for-growth
