EVOLVING THE HUMAN EXPERIENCE – LETS DISCO 

The DISC model can be a valuable tool to assist in the recruitment process – especially on the gym floor where we have different types of members to communicate with. 

The Heart of Education: How a Focus on the Human Experience Sets Fitness Professionals Apart

By Jenny Patrickson, Managing Director at Active IQ

Education is the foundation upon which success and growth are built. In the fitness industry, education plays a crucial role in shaping professionals who not only possess technical skills but also understand the human side of the work they do.

Wrapping education around new and emerging fitness trends

Excelsior Development Technology is at the forefront of fitness education; working with some of the UK’s leading health club operators, leisure clubs and equipment manufacturers we are ideally placed to listen, learn from and lead the way in producing bespoke education that suits the ever changing landscape of health and wellness. Here are a few examples of how we’re wrapping education around the latest trends:

87% OF MEMBERS want to be engaged with a member of the fitness staff

Staff-less and automated gyms which are available at all hours are becoming ever-popular and the industry is increasingly looking to this model due to pressures of the cost-of-living crisis.