60 SECOND UK FITNESS NEWS - 22nd Jan 2016

In this weeks 60 second news; It's been announced that Fitness First has sold its founding site in Bournemouth. The Queen’s Park Health Club has been bought by BH Live for an undisclosed sum will now be known as BH Live Active. Jatomi Fitness CEO Tracey Gehlan, who moved in the industry April last year from Burger King, believes the Fitness Industry needs to learn from the fast food Sector and start engaging children rather than making them wait until they’re 18 for a gym membership. Part of McDonald’s success is that every three year old in the country has heard of them, the fitness industry needs to think of a way it can include the younger generations. Could it be through creating the Ultimate Selfie? Ian Pearson a futurologist, commission by Fitness First claims that by 2046 we will be exercising with performance recording drone-swarms. It could improve technique and allow for video streaming. Further technology advances could allow us to spar with a robot opponent and run the marathon with Mo Farah. Lastly, our director David Minton will be making his industry predictions for 2016 keep an eye on our blog to find out who he believes will be the largest fitness brand in the UK this year and more.