P81 partners with Snap Fitness to provide a range of merchandise its EMEA estate
PROBLEM:
Snap Fitness was looking for a merchandise partner to create a range of bespoke, branded items to offer its EMEA estate (130+ clubs).
Snap Fitness wanted to provide further support to its franchisees by establishing a partnership to aid their internal and external marketing activities, as well as creating a retail offering to generate secondary income.
WHY P81:
P81 was chosen due to its expertise in the leisure market and ability to fulfil across all territories within EMEA, helping ensure full brand consistency across a range of products.
SOLUTION:
A range of merchandise was designed and manufactured that includes bespoke padlocks, sports bottles, workout towels, shaker cups and lanyards. P81 also offers the ability for clubs to pair these items with a retail display stand, showcasing these gym essentials to customers.
P81 has developed a full B2B ordering system which enables franchisees or club teams to log on to the portal, view stock numbers and place orders as and when required.
This provides the central Lift Brands EMEA support office team with full transparency on stock levels and ordering patterns from clubs. In turn, they can determine the most popular products to help influence future decisions and any additional product lines required.
“Our partnership with P81 provides a key support to our clubs and helps further establish the sense of community that we pride ourselves on.
Fostering loyalty among Snap Fitness members is something I’m incredibly passionate about. We want our members to feel proud to be part of Snap Fitness and being able to purchase branded items in our clubs taps into that sense of identity and belonging.
P81’s ordering portal makes things straightforward for our clubs and is useful for our support office team to see the ordering trends from across the network. We’re looking forward to this partnership developing and seeing our members across EMEA showing their passion for Snap Fitness!”
